International Digital Analyst

Brand: Bath & Body Works

Location: Columbus, OH, US

Location Type: Hybrid

Job ID: 0476O

Job Area: Marketing

Employment type: Full-time

Description

At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy.

The International Digital Analyst will be responsible for end-to-end data analysis for our international sites, as well as overseeing the relationship between Bath and Body Works International and our franchise partners. This role will require an analytical, creative, and innovative approach to growing our international business. The ideal candidate will bring a growth mindset and a passion for driving results that achieve strong traffic, engagement, and sales.

Responsibilities

• Lead comprehensive end-to-end process, from data collection to presentation of key findings and actionable insights for site and marketing channels

• Partner closely with key stakeholders (partner managers, organic social team, stores marketing, and planning) to ensure alignment and understanding of business goals

• Maintain understanding of weekly, monthly, and seasonal business results to read and react and provide best optimizations

• Optimize audience segmentation and targets leveraging first-party data to ensure international partners are targeting the right audiences with the right messages

• Perform seasonal keyword analysis for search channels to improve impressions, CTR, and sales

• Pull and analyze site performance of international partners and share results to improve CVR and sales

• Work with cross-functional teams to implement action items identified through data analysis

Qualifications

• 3-5 years of digital/eCommerce, analytics, or other related experience (Retail experience a plus)

• Ability to thrive in fast-paced, performance driven culture with shifting priorities, demands and timelines

• Excellent written and verbal communication and organizational skills with an ability to distill complex ideas into easily digestible stories

• Ability to build strong relationships and establish clear lines of communication with internal and external partners

• Highly proficient with Google Analytics, Excel, and PowerPoint (Background in marketing analytics tools a strong plus.)

• Exhibits intellectual curiosity & innovative thinking, proactively digging beneath the covers to identify relevant, data-based facts

• Strong project management and organizational skills

• Proficient in MS Office core suite (Excel, PowerPoint, Word, Outlook)

  Education

• Bachelor’s Degree or equivalent experience

  Core Competencies

• Lead with Curiosity & Humility

• Build High Performing Teams for Today & Tomorrow

• Influence & Inspire with Vision & Purpose

• Observe, Engage & Connect

• Strive to Achieve Operational Excellence

• Deliver Business Results

  Benefits

We invite you to join Gingham Nation, where we invest in our associates through competitive compensation, benefits, and development opportunities, so they can continue to be their best at work, at home, and in their communities. Benefits offered to eligible Bath and Body Works associates include a no cost mental health and well-being program, health coverage with a variety of plans to choose from, flexible and affordable saving programs, paid time off and a merchandise discount. Visit bbwbenefits.com for details.

View Benefits Information (https://careers.bathandbodyworks.com/en/about-us/benefits/)

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance.

We are an equal opportunity and affirmative action employer.We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.

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