At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

This individual will support effective delivery of digital media to acquire high-quality prospect and cross-sell credit card applications.

Responsibilities include driving clear media measurement, using data to optimize digital targeting, and analyzing audience characteristics to improve card applicant behavior.

The candidate will work both in a consultative role with the RPS IM digital media team and media agency as well as be hands-on with digital and 1st party customer data to deliver analytical insights.

Candidate should have experience working with a wide range of data from 1st party customer data to tagged site behavior to off-us bidding platform and 3rd party audience data.

Knowledge of data management platforms (DMP) and digital analytics tools (specifically Adobe Martech tools) as well as knowledge of cookies/identity solutions will be helpful for success.

In particular, candidate will have experience applying their technical and data knowledge to addressing business goals related to customer acquisition and media optimization.

Strong technical skill with SQL, R, SAS, Hadoop, Python, Netezza or equivalent is required for this role.

Ideal candidate will have strong business analysis, relationship building and communication skills in addition to digital and data acumen.

They will be relied upon as the subject matter expert on digital data analytics including techniques for linking digital identities with offline 1st party data.

Candidate will explain complex digital concepts to a range of stakeholders from senior management to operational experts to data wranglers and technologists.

The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

Core Job Responsibilities:

• Deliver insights and provide actionable recommendations related to customer and prospect behavior and media/offer response characteristics

• Understand and drive media measurement solutions, particularly Multi-Touch Attribution (MTA)

• Collaborate with digital media and advertising partners to ensure common understanding and consistent utilization of targeting, analytics, and reporting

• Develop targeted audiences for acquisition campaigns across offline and online channels to support consistent customer experience and KPI’s

• Drive effective utilization of Martech stack to deliver optimal digital audiences for personalization and paid digital media. Martech stack includes Adobe Analytics, Adobe Audience Manager and LiveRamp / Acxiom

Basic Qualifications

-Master's degree in data and technology management, or equivalent work experience

-Five to ten years of experience in data management and business intelligence in the financial services industry

Preferred Skills/Experience

• Strong technical skill with SQL, R, SAS, Hadoop, Python, Netezza or equivalent

• Working knowledge with analytics data visualization tools such as Tableau, Power BI, Datorama or similar tools

• Experience working with digital analytics and marketing automation technologies such as Adobe Analytics, Google Analytics, Adobe Audience Manager

• Working knowledge of advanced measurement systems such as Multi-Touch Attribution or Media Mix Modeling

• Skilled in translating business questions into analytics requirements

• Experience working with digital data including connecting dotcom site data to offline 1st party customer data

• Experience packaging and presenting analytical output to a range of stakeholders

• Experience in the financial services industry

• Experience interfacing directly with Martech partners such as Adobe, Oracle, LiveRamp, Acxiom, etc.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (https://careers.usbank.com/global/en/disability-accommodations-for-applicants) .

Benefits:

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

EEO is the Law

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS (https://eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) EEO poster.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program (https://careers.usbank.com/verification-of-eligibility-for-employment) .

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $116,280.00 - $136,800.00 - $150,480.00

Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.