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American Express Senior Brand Manager in New York, New York

Description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex.

The Global Advertising & Brand Management (GABM) organization is responsible for creating global marketing campaigns to support the American Express brand, driving the business through innovative marketing, messaging, partnerships, and experiences.

As a Senior Manager, Global Brand Management, you will play a key role in driving brand consistency and excellence across all touchpoints and markets, ensuring that our brand is always relevant, distinctive, and trusted by our customers. You will work closely with marketing creators and cross-functional partners (i.e. Compliance, Legal) to ensure that our marketing partners are equipped with the knowledge and resources to deliver creative that meets our global brand standards. This position has one direct report.

How will you make an impact in the role?

  • Serve as a brand consultant, expert, and steward of the American Express brand.

  • Manage the global brand guidelines, providing guidance and support to markets and business units on how to apply the brand elements and express the brand voice across different channels and formats.

  • Partner with marketers, agencies, and other creators on ways to bring the Amex brand to life across brand initiatives and special engagements.

  • Deliver brand presentations and workshops to train marketers and agencies on the Amex brand and the Global Brand Guidelines.

  • Review high-risk, high-visibility marketing assets to ensure compliance with the global brand standards.

  • Track, train, and manage the relationships for dozens of marketing agencies that work on behalf of American Express.

  • Lead 1 direct report and provide coaching and support to resolve escalated issues.

  • Continuously review and innovate on the existing marketing review processes, tools, and resources to help drive efficiency, clarity, and improve marketer engagement.

Minimum Qualifications

  • 7 years of progressive marketing experience.

  • Passion for the Amex brand, marketing, and our customers – with a deep curiosity about what’s happening across and outside of American Express.

  • Strong project management and organizational skills, with the ability to navigate, prioritize, and execute multiple priorities simultaneously.

  • A proven customer-first mindset, with a focus on delivering solutions and exceptional service to our many partners across the enterprise.

  • Ability to build strong partnerships and engagement with key players and decision-makers across the enterprise, with the ability to influence across and up to more senior levels in the organization.

  • Craft compelling and effective presentations and materials and break down complex ideas into understandable and actionable messages.

Preferred Qualifications

  • Bachelor’s degree in marketing or related field.

  • Brand management or marketing agency experience.

Qualifications

Salary Range: $80,000.00 to $155,000.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries

  • Bonus incentives

  • 6% Company Match on retirement savings plan

  • Free financial coaching and financial well-being support

  • Comprehensive medical, dental, vision, life insurance, and disability benefits

  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

  • 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

  • Free and confidential counseling support through our Healthy Minds program

  • Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue

visa sponsorship for these positions.

Job: Marketing

Primary Location: US-New York-New York

Schedule Full-time

Req ID: 24007800

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